​Bringing a product to market takes more than a great idea—it requires a clear plan. This interactive workshop will help founders break down the core components of a winning go-to-market (GTM) strategy. From identifying your target customer to refining your unique value proposition and selecting the right sales and marketing channels, you'll learn how to craft a strategy that aligns with your business model and growth goals. Perfect for early-stage founders looking to launch or scale smarter.

Meet Your Speaker

​Construction and technology aren’t just a career path for Justin Turk —they are part of a deeply rooted legacy. Raised in a family of builders, Justin watched his father and grandfather grow one of the largest minority-owned paving companies in Michigan. Despite their undeniable expertise and strong reputation, they ultimately faced challenges common to many trade contractors—challenges that led to the closure of their business. That experience profoundly shaped Justin’s journey and sparked a mission to transform how construction businesses operate.